Track record

Selected Advisory & Project Experience

A portfolio of assignments and openings our advisors have worked on across their professional and advisory careers.

Selected assignments and project experience completed by members of our Senior Advisory Team across their professional and advisory careers. Brand names are referenced solely to describe individual experience and do not imply current client relationships or endorsement of The Hotelier Lab.

Serdar Güntekin

Senior Advisor – Hotel Operations · Pre-Opening · Performance Advisory

Selected hotel management, asset-management, pre-opening and training assignments, including work as Founding Partner of Brand Management Turkey over four years, with involvement in the opening and advisory of twelve hotels.

Selected assignments

Sabiha Gökçen Airport Hotel
Training consultancy
Hilton Garden Inn Adıyaman
City hotel · Adıyaman, Türkiye
Rebis Bodrum
Hotel · Bodrum, Türkiye
Hilas Thermal Resort & Spa
Thermal resort · Türkiye
Hay Hotels — Alsancak, İzmir Business Hotel
Business hotel · İzmir, Türkiye
Hay Hotels — Alaçatı Boutique Hotel
Boutique hotel · Alaçatı, Türkiye
SarıKonak, Amasya
Boutique hotel · Amasya, Türkiye
Sirius Boutique Hotel, Fulya, Istanbul
Pre-opening & opening consultancy

Executive career experience

Brand Management Turkey — Founding Partner, four years, twelve hotel openings and advisory assignments
Design Plus Seya Beach Alaçatı / MP Hotels & Resorts — General Manager
Labranda Excelsior Side — General Manager
P&O Ferries UK — Hotel Manager
American Queen Voyages — F&B leadership
Crystal Cruises — F&B leadership
Titanic Hotels & Resorts — Regional Human Resources Director, six properties
Kaya Hotels & Resorts — Training Director, six resort hotels
Hapimag Resort Seagarden Bodrum — Human Resources Director

Rıza Uğur

Senior Advisor – Hotel Technology & Digital Infrastructure

Fifteen years as IT Director for Accor Türkiye, followed by five years running his own consultancy providing hotel and business IT services to more than thirty organisations.

Selected assignments

Accor Türkiye openings programme
IT direction · approximately 35 openings, ibis to Pullman
Emirates Palace Kempinski Abu Dhabi
IT management
Çırağan Palace Hotel Kempinski Istanbul
IT management
Independent IT consultancy
Five years · more than thirty businesses
Çırağan Palace Kempinski
VLAN & network segmentation · IT support
Mercure Trabzon Hotel
IT consultant · hardware & software, A–Z project
ibis Styles Istanbul Merter
IT consultant · hardware & software, A–Z project
Bodrum LOFT (Akfen Holding)
Opening & IT support
Papermoon Restaurant, Bodrum LOFT
Opening & IT support
Nobu Restaurant, Bodrum LOFT
Opening & IT support
Sunset Restaurant, Bodrum LOFT
Opening & IT support
Marriott Istanbul Asia
IT support & consulting
Swissôtel Kobuleti, Georgia
IT consultant
Hyatt Hotel Tbilisi, Georgia
IT consultant
Ramada Istanbul Kartal
IT opening · Opera & hotel applications
Tashan Sultanahmet, Istanbul
IT consulting & opening
Elite World Hotels Türkiye
IT consulting · Palo Alto firewall replacement
Rotana Hotel Group / Arjaan Hotel Istanbul
IT consulting & support

Executive career experience

Accor Türkiye — IT Director for fifteen years, approximately 35 openings across ibis, Novotel, Mercure, MGallery and Pullman, plus head-office IT
Own IT consultancy — five years, IT consultancy for more than thirty businesses
Emirates Palace Kempinski Abu Dhabi — IT management
Çırağan Palace Hotel Kempinski Istanbul — IT management

İsmail İnözü

Senior Advisor – Commercial Strategy & Hotel Operations

Selected hospitality consulting and project experience across commercial strategy, hotel operations and pre-opening.

Selected assignments

Zerzembe Boutique Hotel
Pre-opening consultant & post-opening operations advisor, six months
Kozyatağı ByOtel
Meeting & banquet facilities operation, 2020–2025

Executive career experience

Vatel Hotel & Tourism Business School, Istanbul — Hospitality Instructor
DoubleTree by Hilton Istanbul Old Town — from the 2010 opening, Sales & Marketing Director then General Manager, approximately ten years
Lares Park Hotel Taksim — Sales & Marketing Director
Crowne Plaza Ataköy — Front Office, start of career

Let's talk about your hotel.

Whether you are opening a new property, improving an existing operation or facing a specific performance challenge, a short confidential conversation is the fastest way to establish the right next step.

Discuss Your Hotel