Commercial engagement
Revenue & OTA Reset
A focused commercial review for properties whose rate structure, channel mix and promotional discipline have drifted over time.
Most hotels do not have a pricing problem in isolation. They have accumulated rate plans, overlapping promotions, inconsistent availability rules and a channel mix that grew rather than being chosen.
This engagement resets the commercial architecture and the reporting rhythm behind it, so decisions can be made on evidence rather than reaction.
What is reviewed
OTA & channel mix review
Where the business actually comes from, at what cost, and what the dependency profile looks like across the year.
Pricing logic & rate architecture
Rate plan structure, hierarchy, derived rates and whether the logic still reflects the property's positioning.
Promotion & discount hygiene
Stacked offers, legacy campaigns and discounting that no longer serves a commercial purpose.
Content & conversion review
How the property presents across channels: photography order, descriptions, room clarity and the reasons for lost conversion.
Parity & availability discipline
Consistency across channels, restriction logic, and the operational discipline behind maintaining both.
Revenue rhythm & owner reporting
A workable weekly commercial routine and a reporting format that gives ownership a usable read.
No revenue outcome is guaranteed. The engagement improves the structure, discipline and visibility behind commercial decisions; results depend on market conditions and on execution by the property.
Frequently asked
Do you replace our revenue manager or agency?
No. The work is a senior, independent review of the commercial structure. It is designed to support the people already responsible for delivery.
Can you promise a specific uplift?
No. Any advisor promising a fixed percentage is guessing. What is promised is a clear, evidenced view of the current structure and specific corrections.
We are heavily OTA dependent. Is that fixable?
Dependency is reduced deliberately and gradually — through positioning, content, direct conversion and rate discipline. It is not removed by switching channels off.
Does this work for a seasonal resort?
Yes. Seasonality changes the pricing calendar and the reporting rhythm, not the underlying discipline.
Start with a clear read of the property.
A short introductory conversation is enough to establish whether an audit, a revenue reset or retained advisory is the right first step.